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The Greenlivng and BuyGreen Promotion Plan of 2015

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This project began on 7th April 2015, focusing on the maintenance, management, and updating of the GreenLiving Information Platform (including the Green Mark E-Application System, the Government Green Procurement Online Reporting System, and the BuyGreen website), and on guidance provision for users of the Platform. In order to further promote green procurement, this project utilize Facebook’s fan page, mobile application (The Green Store) and green-procurement themed short clips as the major promoting tools. In terms of webpage maintenance and update, the Green Mark E-Application System has diverse throughout years, covering 142 types of products, especially for the application of the Type II & Service Green Mark. For the Government Green Procurement Online Reporting System, the administrator functions were improved in order to reduce workload of the admin of every department. Through the workshop or training, feedback from the users were collected and reviewed. These results were used to improve functions in order to provide better service. For promotion and publicity, 35 news items in Mandarin Chinese, 35 news items in English were translated and published. 40 training sessions were held, including 4 education and training workshops for customer service staff on 0800 toll-free, 6 workshops for Green Mark application and 30 workshops for Green Procurement. To diversify the web contents, 12 web-videos, 12 e-papers, and 12 e-catalogues were sent so far. For promotion purpose, a short clip themed on promoting Green Mark was published, in-cooperated with web celebrity, Cai-A-Ga,. The clip went viral and created 25,000 views. The Green Store mobile application available online in App Store since October, and it was downloaded 2,451 times (combined figure from both mobile stores). GreenLiving’s fan-page on Facebook gained tremendous growth and hit 8,377fans by this year. Overall, the maintenance and promotion efforts received good result, and increased the public awareness on Green Mark and green procurement.
Keyword
Green Mark, Government Green Procurement, Green Procurement, Green Living
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